SCIENCE STUDIO
Winner
Excellent Architecture
Fair and Exhibition
Details
The project is based on the development of a modular, sustainable booth architecture for the Fraunhofer Society, which was showcased at the HANNOVER MESSE 2024. mac. brand spaces created a flexible brand architecture under the title SCIENCE STUDIO, organizing the space into thematic and functional areas. A specially designed furniture series, including modular elements, supports the exhibits. The concept resolves the tension triangle between design, functionality, and sustainability, as up to 95% of the elements are reused multiple times. Additionally, environmentally friendly materials and manufacturing methods are employed.
The Jury‘s Statement
This exhibition concept captivates with its modular and sustainable architecture, focusing on flexibility and reusability. The meticulously designed furniture series structures the presentation of exhibits, combining design with functional aesthetics. The consistent use of environmentally friendly materials highlights a responsible approach to resources.
