20th Anniversary Shenzhen MIXC Promotion
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Shenzhen MIXC's 20th anniversary emphasizes artistic innovation and youthfulness. The core idea, "Ten Thousand People, Ten Thousand Things," suggests everyone is an artist, unique and shining. The anniversary symbolizes a palette capturing time's essence, a place to meet and connect. Pre-promotion and dissemination will foster an emotional bond with the audience. Consumers, artists, KOLs, brands, and spokespersons can customize their logos through online and offline activities. On the anniversary day, a live broadcast will showcase these logos globally, creating a dynamic, star-studded performance.
The Jury‘s Statement
This brand promotion stands out by creatively engaging consumers, artists, and brands through personalized logos. It creates a platform for interaction and identification, shared globally via a live event, thus fostering enduring brand loyalty.
