CRAVE™ x KANSAS CITY CHIEFS - Champions on and off the field
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Pet food and American football: CRAVE™ has been the official pet food partner of the Kansas City Chiefs (in Germany), the back-to-back American Football World Champions”, since 2023. Whether on the field to support your favourite team or at home to get the best out of your four-legged friend: What unites the two brands is passion, emotion, and unforgettable experiences. Together, these aspects are brought to life in eye-catching and emotional 360° activations.
The Jury‘s Statement
This cooperation/campaign uniquely merges the enthusiasm for sports and animal welfare. Through emotional and attention-grabbing 360° activations, it bridges the worlds of American football and pet care, appealing to both fans and pet lovers. »CRAVE™ x KANSAS CITY CHIEFS - Champions on and off the field« stands out for its creative integration and ability to evoke strong emotions.
