Genauer hinsehen, wenn es darauf ankommt
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Take a closer look: When it comes to breast cancer screening, early and reliable diagnosis is crucial to detect tumours in good time and significantly increase the chances of recovery. However, it is almost equally important to avoid false-positive findings. It can therefore make sense to take a closer look and supplement a mammogram with tomosynthesis, also known as 3D mammography. This method enables better detection of pathological tissue changes and increases the cancer detection rate, while at the same time reducing the number of false-positive findings. The campaign aims to raise awareness of this procedure.
The Jury‘s Statement
The integrated campaign underscores the importance of breast cancer screening by raising awareness about innovative diagnostic methods. Through the clever combination of information and visual design, it conveys a clear and compelling message that educates and sensitizes the audience.
