Alle wollen ganz nach oben
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Is that a hearse on the cover? Yes, that's right! Our funeral vehicle. We call it Deady. It has been on the streets of Augsburg since the summer of 2025. Wherever it appears, cameras are pulled out. In bold letters on the windows it says: “Everyone wants to get to the top.” Why? Because zwetschke knows the way to the top when it comes to successful marketing. We are the number one advertising agency for active advertising support. And we know that our clients' budgets don't want to be burned. So: Let's talk if you're not asking for a discount 🤝 Because zwetschke doesn't cost anything, it turns your ashes into gold!
The Jury‘s Statement
The charismatic staging of a funeral vehicle as a striking means of communication lends »Alle wollen ganz nach oben« a distinctive presence in public space. The concept impresses with concise typography, subtle irony, and powerful visual language. The harmonious fusion of bold idea and confident execution defines the project as trailblazing and elevates it to an impressive gold level within this category.
