Uli & Du

Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Credits

Company / Customer

Details

Holy sh**! The church is advertising with zwetschke. We were sure we were far too cheeky for the Diocese of Augsburg. Far from it! The message was clear: do something good, but under no circumstances should it be what people expect from the church. The result? A film project called “Uli & Du” and the accompanying 360° campaign. Who would have thought that the diocese would give its blessing to the name “Uli & Du”? Or that Uli's bishop's crook would be used as a selfie stick for our selfie web app? God bless you. That was fun!