Uli & Du
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Holy sh**! The church is advertising with zwetschke. We were sure we were far too cheeky for the Diocese of Augsburg. Far from it! The message was clear: do something good, but under no circumstances should it be what people expect from the church. The result? A film project called “Uli & Du” and the accompanying 360° campaign. Who would have thought that the diocese would give its blessing to the name “Uli & Du”? Or that Uli's bishop's crook would be used as a selfie stick for our selfie web app? God bless you. That was fun!
The Jury‘s Statement
Unconventional design meets remarkable clarity: »Uli & Du« impresses with its charismatic visual language and subtly humorous communication that deliberately challenges traditional expectations. The consistently confident execution and the bold integration of digital tools create a coherent, identity-shaping presence. This enables the project to combine relevance and emotional closeness in an outstanding way, demonstrating exceptional communication quality.
