Denk.Würdig
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Following the corporate design relaunch of the Frankfurt tax firm Masdorp, we created an atypical brand publication. Aim: to deliberately encourage clients to think and ask questions through non-tax-related specialist topics. Under the name ‘Denk.Würdig’, the focus was on the topic of ‘luxury’. The publication title ‘Give us our daily luxuries’ encourages clients to question the sense and nonsense of luxury. The more than 35 individually produced illustrations emphasise the editorial highlights of luxury in terms of content. The exclusive topstitching and high paper quality also enhance the publication's craftsmanship.
The Jury‘s Statement
This brand publication provokes thought with its unconventional approach to the topic of luxury. By addressing a socially relevant issue with the title "Unseren täglichen Luxus gib uns heute," it engages the audience. High-quality illustrations and premium materials emphasize the content concept, making »Denk.Würdig« an outstanding example of integrated campaigns and advertising.
