Switch zur Ausbildung – ein BIHK-Kampagne
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
A campaign by the Bavarian Chambers of Commerce and Industry (BIHK) to advise those who are doubtful about their studies. Our task was to develop an attention-grabbing campaign that addresses students‘ doubts and offers them a point of contact with the „Informations-, Beratungs- und Innovationszentrum für Studienzweifler/-innen“ (IBIzA for short). For this purpose, a series of motifs and headlines were to be developed as part of the BIHK style guide.
The Jury‘s Statement
The campaign impresses with its sensitive approach to addressing the challenges faced by students questioning their studies. It provides a well-structured platform for guidance and support. Through the clever integration of various media and concise messaging, it effectively reaches a broad audience. »IHK« demonstrates how communication can be tailored to meet societal needs.
