Verlieb Dich in den Fahrtwind
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Design
Details
With the 'Breeze life' raffle for the target group of 18–29 year-olds, the Sparkassen-Finanzgruppe Hessen-Thüringen is linking the perennial youth topic of "individual mobility" with responsibility for climate and nature. The prize is six e-scooters for contemporary mobility – with no noise, no local emissions and no end of riding fun. Through versatile 360° communication, we made this feeling tangible on all relevant channels. Successfully – the campaign will be run again in 2024/2025.
The Jury‘s Statement
The “Fahrtwindliebe” future customer campaign, which is primarily aimed at young people and includes a competition, combines the pursuit of individual mobility with a conscious approach to the environment. The emotional appeal to the target group via various communication channels underlines the relevance of the topic, hits the nerve of the times and ensures lasting awareness.
