Every Treasure Tells a Story

Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Details

"Every Treasure Tells a Story" is a short documentary introducing 100 of China's national treasures, and talks about the creativity of the ancient Chinese people. Our creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.

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