Nissan Deutschland Winterkomplettrad Kampagne 2022

Development of a campaign key visual within the communication concept (B2C/B2B) for the targeted increase in sales and awareness of the Nissan complete winter wheel portfolio in retail (new customers/existing customers/business customers) as well as for activating Nissan partners to use the campaign materials.

Creative concept idea:
Two stylized tire tracks made of typography contrast the challenges of winter with the benefits of our product. Atypical, minimalistic, clear.