Mit Herz für den Kopf

Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Credits

Company / Customer

Details

With heart for the mind – this guiding principle describes nursing education at Vitos and also serves as the central theme of the trainee campaign. Vitos aims to attract new apprentices while at the same time providing insights into the profession of nursing and breaking down common misconceptions. The illustrations powerfully convey this message, symbolising typical tasks and situations in nursing. With a contemporary, target-group-oriented campaign, potential applicants are offered an authentic glimpse into the nursing field and, in particular, into psychiatry.