Mit Herz für den Kopf
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
With heart for the mind – this guiding principle describes nursing education at Vitos and also serves as the central theme of the trainee campaign. Vitos aims to attract new apprentices while at the same time providing insights into the profession of nursing and breaking down common misconceptions. The illustrations powerfully convey this message, symbolising typical tasks and situations in nursing. With a contemporary, target-group-oriented campaign, potential applicants are offered an authentic glimpse into the nursing field and, in particular, into psychiatry.
The Jury‘s Statement
Charismatic illustrations subtly unite empathy and professionalism. »Mit Herz für den Kopf« demonstrates how a confident visual language and consistent multi-channel communication convey an authentic professional image. The harmonious interplay of aesthetics and meaningful content impresses with its high relevance and exceptional power of identification. An outstanding example of powerful and lasting communication design at a gold level.
