Richard Wagner Museum
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Who was Wagner, really? The Richard Wagner Museum Bayreuth’s 2024 summer exhibition sheds light on the man behind the composer. The visual design concept of the exhibition "Mensch Wagner" emphasizes Wagner’s fondness for bold colours. All communication materials were developed using a four-colour scheme inspired by this palette. To enhance the impact of the out-of-home campaign throughout the city, the posters can now, for the first time, be seen in four different colours all across Bayreuth.
The Jury‘s Statement
The powerful use of color in the »Mensch Wagner« exhibition creates an impressive visual presence that subtly reflects Richard Wagner’s personality. The coherent interplay of color coding, clear typography, and bold implementation in urban spaces is both identity-forming and memorable. Especially in its cross-media execution, this project stands out for its consistent, distinctive design and a harmoniously balanced overall effect.
