Richard Wagner Museum
Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Details
Who was Wagner, really? The Richard Wagner Museum Bayreuth’s 2024 summer exhibition sheds light on the man behind the composer. The visual design concept of the exhibition "Mensch Wagner" emphasizes Wagner’s fondness for bold colours. All communication materials were developed using a four-colour scheme inspired by this palette. To enhance the impact of the out-of-home campaign throughout the city, the posters can now, for the first time, be seen in four different colours all across Bayreuth.