The only German every Belgian knows

Belgians lose interest in the German language. Goethe asked TOA for a campaign to push students to study German and teachers to teach it. The insight was that everybody in Belgium knows the popular 90s German song: “Eins, Zwei, Polizei”, making it literally the only German every Belgian knows. We made a campaign that connects Germany and Belgium with its colors. The dynamic look and feel are young, motivating and creates stopping power. Campaign results were above all expectations.