Ballers Box im BMW Park

Our interactive brand space at the BMW Park in Munich's Westpark brings the partnership between BMW and Munich's basketball team to life. Visitors can configure their dream BMW with various paint finishes and designs on a touchscreen table and stage it as a real-time render in basketball-inspired environments. They can take photos with their favourite players in the AR photo booth, view the results in the interactive media gallery, save them to their cell phone, and share them on social media.