Biogen AR App
Winner
Excellent Communications Design
Interactive User Experience
Details
Care+ AR – Experiencing Medicine Anew with Augmented Reality. Biogen, a global leader in biotechnology, makes medical knowledge accessible to patients and professionals with Care+ AR, a mixed-reality app by zeit:raum. It merges scientific accuracy with storytelling, 3D animation, and interactive AR. Features include a 360° exploration of Crohn’s disease, vision simulations in ophthalmology, and the story of a young pianist with rheumatoid arthritis, enriched by motion-capture AR. Cross-platform and multilingual, Care+ AR sets a new standard for education, communication, and lasting knowledge transfer in healthcare.
The Jury‘s Statement
The harmonious fusion of in-depth knowledge and immersive augmented reality makes »mycare+ App« a striking experience. Concise 3D animations, empathetic storytelling, and interactive elements create an aesthetically consistent, intuitive overall concept. The app is especially impressive for its sustainable knowledge transfer, elegantly communicating complex content. This achievement stands out through its charismatic execution.
