Interactive 3D-Showroom
Winner
Excellent Communications Design
Interactive User Experience
Details
Polypic GmbH developed an interactive 3D showroom for Krones AG, setting new standards in product and brand presentation. The tool serves trade shows, sales, training, and client engagement. Built with Unreal Engine 5 using RTX and DLSS, production lines are experienced photorealistically and interactively. Users switch between detail levels, see machines in action, and explore content via hotspots. Access is local or conveniently via Pixel Streaming. The design reflects Krones’ Drinktec 2025 appearance.
The Jury‘s Statement
Photorealistic real-time visualization and precise interaction define the »Interactive 3D-Showroom«. Differentiated user guidance, a strikingly modular structure, and consistently aesthetic design create an immersive experience that makes technical complexity accessible. Through its unwavering synthesis of function, design, and user focus, the project sets an impressive benchmark for digital product experiences at the highest level.
