NextGen Mobility App Service
Gold
Excellent Communications Design
Interactive User Experience
Details
Siemens' NextGen mobility app service reimagines white-label mobility apps as a flexible, accessible, and ever-evolving service. Built on insights from continuous UX research, it offers adaptability through a rich add-on catalogue and a design system able to reflect diverse corporate identities. Innovations like a customizable dashboard and real-time live navigation for public transport, ensure user-centricity is core to every passenger’s unique travel experience.
The Jury‘s Statement
The flexible adaptability to diverse mobility needs shapes the user experience of »NextGen Mobility App Service«. A confident design system, seamlessly combining brand identity and accessibility, provides clear orientation. The consistent execution is particularly impressive: complex, real-time mobility data is presented in an effective and intuitive way. In digital user interaction, this project achieves an outstanding level.
