ONE Digital Experience

The Motel One Group, along with its brands Motel One and The Cloud One, wants to give customers the best experience available, both off- and online. So, we created the all-new One Digital Experience. At the heart of the platforms is an optimized user guidance, a simple booking experience, and a multibrand, multichannel design system. The design system links both brands and builds synergies through reusable modules, all while maintaining their unique identities. Technical upgrades, including a headless CMS, make the platform future-proof for the company’s expansion course. Results: avg. purchase revenue +8%, transactions +4%, page speed +12%.