ONE Digital Experience
Winner
Excellent Communications Design
Interactive User Experience
Details
The Motel One Group, along with its brands Motel One and The Cloud One, wants to give customers the best experience available, both off- and online. So, we created the all-new One Digital Experience. At the heart of the platforms is an optimized user guidance, a simple booking experience, and a multibrand, multichannel design system. The design system links both brands and builds synergies through reusable modules, all while maintaining their unique identities. Technical upgrades, including a headless CMS, make the platform future-proof for the company’s expansion course. Results: avg. purchase revenue +8%, transactions +4%, page speed +12%.
The Jury‘s Statement
A subtly orchestrated user journey in »ONE Digital Experience« combines cross-brand clarity with elegant modularity. The design system achieves a harmonious balance between recognizability and the individual identity of both brands. Particularly impressive is the consistent focus on the booking experience, convincingly enhanced by technical sophistication and seamless interaction. This distinctive implementation sets a powerful benchmark for outstanding digital communication within its field.
