The Circulars

How do you inspire people in Japan about circularity? By introducing them to little beings that live circularity: The Circulars! Embodying the exhibition‘s theme – circularity – in both body and name, they are personal companions, speaking directly to visitors and guiding them with sound, light and vibration. With their design inspired by Japan’s Kawaii aesthetic, they make complex content engaging and turn information into dialogue. Appearing in graphics, animations and even as plush toys, they create a coherent communication design – becoming emotional identifiers and lasting ambassadors of the whole pavilion.