Amore Mio

Winner
Excellent Product Design
Lifestyle and Fashion

Credits

Company / Customer
Designer

Details

AMORE MIO is a shopping trolley that transforms into a full shopping cart at the press of a button. In the store, simply unfold it, and the basket rises to a horizontal position. By opening the zipper, items can be placed easily in the bag—no bending or lifting required, unlike traditional trolleys. The 360° swivel front wheels ensure smooth maneuverability, and the ergonomic handle provides comfort. At checkout, goods lift out effortlessly and return to the stylish, durable, and water-resistant bag. A back pocket holds a wallet, phone, or newspaper. Press the same button again to fold it back into a trolley, ready to roll home.

The Jury‘s Statement

A convincingly well-conceived operating concept forms the core of »Amore Mio«. The stylish fusion of ergonomic handle, 360° swivel wheels, and smart folding mechanism proves exceptionally practical in every everyday situation. Distinctive lines and subtle details lend the product an elegant, timeless character. The project stands out powerfully in its field, making an impressive statement in terms of comfort and style.