alx - Hörsystem-Beratung erlebbar gestalten
Winner
Excellent Product Design
Medical, Rehabilitation and Health Care
Details
Around 12 million people in Germany live with hearing loss, but only half receive care—causing high follow-up costs. Hearing aid consultations are complex, and technical differences are hard to grasp. A younger target group expects fast, transparent, and hands-on solutions. The alx enables real-time hearing aid comparisons, involves clients and relatives, and offers presentation zones. The full store concept supports efficient, welcoming consultations—improving care and reducing dropouts and long-term costs.
The Jury‘s Statement
The direct technology comparison within a realistically simulated acoustic environment makes »alx« particularly tangible and comprehensible. The design creates a distinctive atmosphere that actively involves clients and their loved ones. With clarity and aesthetic quality, the store concept translates the complex world of consultation into an empathetic, accessible experience. This project impressively sets a benchmark for efficient, sustainable care in its field.
