60° - creative boxes to inspire
Winner
Excellent Communications Design
Packaging
Details
A packaging series designed to inspire and inform the creative industry. Each year we research which sociocultural developments give rise to new creative expressions. This look into the future is a game with time: where will the next seconds, minutes, hours lead us? 60 seconds per minute, 60 minutes per hour. We engage with time and explore themes that we translate into packaging with a 60-degree interlocking system. Prism-like, they break conventional patterns and differ in optics and tactility. On the outside, applying hot stamping, matte, glossy, or transparent finishes. In the inside, informative texts.
The Jury‘s Statement
Prism-like forms and a powerful 60-degree plug-in system give »60° - creative boxes to inspire« a fascinating presence. The packaging skillfully plays with temporal metaphors, combining tactile variety with distinctive surfaces – from hot-stamped to transparent. Inside, relevant content inspires creative professionals. This series impresses with its consistent design approach and sets an impressive benchmark for outstanding design.
