Dragonboat Festival Impression
Winner
Excellent Communications Design
Packaging

Credits
Company / Customer
XI'AN CATERING CO.,LTD.
Designer
Xi'an Yiwen Brand Design Co., Ltd.
Details
Designed for the Dragon Boat Festival, “Dragonboat Festival Impression” by Xi’an Restaurant features a packaging solution that combines simplicity and function. A hollow paper sleeve holds three main boxes in place, which streamlines the presentation and eliminates redundant materials. The graphics draw from modern art styles such as montage and pop art to reinterpret classic Dragon Boat Festival motifs, creating a sense of lightness while honoring cultural depth.