Dragonboat Festival Impression
Winner
Excellent Communications Design
Packaging
Credits
Company / Customer
XI'AN CATERING CO.,LTD.
Designer
Xi'an Yiwen Brand Design Co., Ltd.
Details
Designed for the Dragon Boat Festival, “Dragonboat Festival Impression” by Xi’an Restaurant features a packaging solution that combines simplicity and function. A hollow paper sleeve holds three main boxes in place, which streamlines the presentation and eliminates redundant materials. The graphics draw from modern art styles such as montage and pop art to reinterpret classic Dragon Boat Festival motifs, creating a sense of lightness while honoring cultural depth.
The Jury‘s Statement
The clear, resource-efficient construction gives »Dragonboat Festival Impression« a particularly lasting impact. The combination of a functional paper sleeve and three strikingly presented boxes creates an elegant, pared-down effect. With contemporary, collage-inspired graphics, classic motifs are reinterpreted in a bold and modern way. This project impresses with design precision and demonstrates convincingly how packaging can be both aesthetically and culturally relevant.
