Young Poets Wine
Winner
Excellent Communications Design
Packaging
Details
The Young Poets wine design turns shopper psychology into shelf impact. Based on the stop-hold-close principle, it captures attention from afar, sparks curiosity up close, and delivers delight in hand. Grape names are reduced to their essence – like “RSLNG” – cutting through visual noise while highlighting varietals. A cheeky line – “Everything happens for a RSLNG” – wins young consumers. The concept & design comes from founder Eliah Werner, who brought FMCG insights from Pampers, Gillette, and Oral-B. Built on a platform of young winemakers (“Young Poets”), the brand started in 2019 with 8,000 bottles and is set to exceed 400,000 in 2025.
The Jury‘s Statement
Charismatic and bold, the project »Young Poets Wine« stages the shelf moment: Distinctive typography, reduced design, and a witty claim create an emotional connection with young consumers. The consistent use of psychological principles and confident, cohesive visual language impress throughout. This identity-building packaging remains memorably relevant and adds remarkable value to the category.
