Young Poets Wine

The Young Poets wine design turns shopper psychology into shelf impact. Based on the stop-hold-close principle, it captures attention from afar, sparks curiosity up close, and delivers delight in hand. Grape names are reduced to their essence – like “RSLNG” – cutting through visual noise while highlighting varietals. A cheeky line – “Everything happens for a RSLNG” – wins young consumers. The concept & design comes from founder Eliah Werner, who brought FMCG insights from Pampers, Gillette, and Oral-B. Built on a platform of young winemakers (“Young Poets”), the brand started in 2019 with 8,000 bottles and is set to exceed 400,000 in 2025.