Baiyaqilan Oolong Tea
Winner
Excellent Communications Design
Packaging
Details
This innovative oolong tea packaging design integrates light and shadow, tactile experiences, and sculptural aesthetics, transcending conventional packaging communication. The bottle's simplicity and smoothness, with straight lines and arcs creating water patterns, evoke the tea's fragrance and aftertaste through visual illusions. Microscopic artistic techniques magnify a tea drop on the label, floating in space, to give a futuristic feel. Hand-painted tea patterns add organic vibrancy, complementing Chinese calligraphy-inspired fonts that blend tradition with modern design and a novel aesthetic experience.
The Jury‘s Statement
The bottle design for the ‘Baiyaqilan Oolong Tea’ impresses with a sculptural aesthetic that is not only tactile, but also creates an interesting interplay of light and shadow. The combination of hand-painted tea patterns and calligraphy-inspired fonts on the label conveys an organic vibrancy that enhances the visual enjoyment of the tea.
