Chantré
Winner
Excellent Communications Design
Packaging
Details
As part of an extensive redesign, the outdated look of the German spirits brand Chantré's packaging was visually and emotionally upgraded. More contemporary and fresher, without losing sight of the brand heritage - in the design of the new brand and packaging appearance, the traditional look was replaced by a lighter and higher-quality overall impression. In addition to the relaunch of the well-known wine brand, the strategic launch of other products followed, including the cream liqueur Chantré Crème, which appeals to a younger and particularly female target group and breathes new life into the brand.
The Jury‘s Statement
The label design stands out for its successful balance between tradition and modernity. The visual refresh creates an emotional connection with a younger audience without neglecting the brand's established values. The introduction of the cream liqueur particularly targets new consumers, giving the »Chantré« brand a fresh impetus.
