Das Gute Eis

To design a concept for a new brand of ice cream. The brand consists of ice cream, that are made with the highest quality, sourced regional ingredients and made with no artificial flavors and colours. A ball of ice cream becomes a globe, symbolizing the global responsibility of the brand. It also creates a thought provoking point, and makes a connection with the consumer. The slogan »A spoon for you, A spoon for the world.« Pure pleasure, and social, ecological and economical responsibility.