Euphoria Skincare
Winner
Excellent Communications Design
Packaging
Details
Entering the Middle Eastern market is challenging for any new brand. Euphoria, a Dubai-based skincare company, envisioned a holistic beauty and wellness experience. Combining exceptional ingredients, Euphoria brings bliss by capturing the power of mother Nature. Clean design, minimalistic approach with a touch of purity and panache. The logo and overall brand identity, depict quality and elegance. Tranquillity and balance, are present throughout the product line, while packaging highlights the exquisite characteristics of each product. A mixed palette of pastel and nude tones, accented by vibrant details, result in a bold brand presence.
The Jury‘s Statement
The design for the ‘Euphoria Skincare’ product range combines aesthetic minimalism with pastel-coloured accents to create elegant, high-quality packaging that radiates a pleasant feeling of calm and serenity. The use of natural materials emphasises the values of purity and elegance.
