Györgytea - Baby cosmetics product family
Winner
Excellent Communications Design
Packaging
Details
New bodycare subbrand for babies from an existing herbal-tea brand. The pure healing effect is presented by light, pastel colours, the clear composition and the minimalist graphic. The design aims to parents with small children, which fit into the image of the main brand, yet have a distinctive look. The cartoon animal helps to identify the products, with a playful look. The brand group is built on tradition and sustainability, so environmental protection is a key design consideration: the second product life of the packaging is the tubes that function as toys, which are not thrown away, while encouraging parents to buy the full range of products.
The Jury‘s Statement
The packaging design of the ‘Györgytea’ baby body care products is based on a clear, minimalist aesthetic that emphasises the brand's claim to quality and high value. The lovingly designed animal faces make it easy to recognise the products and appeal to parents with babies who value natural and sustainable products.
