HAYNES Rum
Winner
Excellent Communications Design
Packaging
Details
HAYNES Rum is a high-quality Caribbean rum that has been aged for 8 years in oak barrels. The brand design, with its maritime design language, is reminiscent of the world of seafaring. Filigree gears on the matte label represent nautical instruments. The fine golden line symbolizes the slightly curved horizon. The coordinates 13°11'N and 59°32'W indicate the location of the place of origin: the Caribbean island of Barbados. The satin-finished bottle surface and a high-quality Vinolok glass closure ensure a classy finish. Each bottle of HAYNES Rum is decorated with a distinctive rope that is reminiscent of a ship's rope.
The Jury‘s Statement
Elegance and precision define the packaging of »HAYNES Rum«. The design draws on maritime elements such as delicate gears and a golden horizon line, while the coordinates subtly reference its origin. The satin-finished surface, distinctive closure and iconic rope lend the overall appearance a sense of powerful value. A striking example of consistent, charismatic design at the highest level.
