HAYNES Rum
Winner
Excellent Communications Design
Packaging

Details
HAYNES Rum is a high-quality Caribbean rum that has been aged for 8 years in oak barrels. The brand design, with its maritime design language, is reminiscent of the world of seafaring. Filigree gears on the matte label represent nautical instruments. The fine golden line symbolizes the slightly curved horizon. The coordinates 13°11'N and 59°32'W indicate the location of the place of origin: the Caribbean island of Barbados. The satin-finished bottle surface and a high-quality Vinolok glass closure ensure a classy finish. Each bottle of HAYNES Rum is decorated with a distinctive rope that is reminiscent of a ship's rope.