The Art of Gold in a Bottle
Winner
Excellent Communications Design
Packaging
Details
Inspired by the iconic traditional costumes of the Caretos de Podence, UNESCO-recognised protagonists of the Entrudo Chocalheiro, this project translates ancestral heritage into contemporary packaging. Wool fringes, quilt-like textures, and the vivid colours yellow, green, and red connect to Portuguese identity. Leather straps embrace the bottle, engraved with Casa Aragão’s signature, while recycled cork and metal closures reflect sustainability. A cork-handled box extends the narrative, merging tradition and design into an immersive, sensorial experience that honours cultural roots.
The Jury‘s Statement
The subtle interplay of tradition and contemporary design lends »The Art of Gold in a Bottle« a captivating presence. Distinctive wool fringes and striking colors convincingly reference Portuguese cultural identity, while sustainable materials and engraved details complete the concept with stylistic confidence. This project sets a benchmark for authentic, multisensory packaging design that unites cultural heritage with aesthetic elegance and lasting value.
