Jorakay Easy

The packaging design for Jorakay Easy redefines the brand from construction chemicals to a modern lifestyle identity under the philosophy “Easy Living, More Lifestyle”. Its vibrant, playful language fuses reliability with technical clarity, while the reinterpreted crocodile becomes a lifestyle symbol of energy, creativity, and friendliness. Structured layouts balance storytelling, graphics, and certifications seamlessly. Designed not to be hidden away but proudly displayed, the packaging elevates DIY into part of the home environment—an object as modern and stylish as the lifestyle it represents.