Jorakay Easy
Winner
Excellent Communications Design
Packaging
Details
The packaging design for Jorakay Easy redefines the brand from construction chemicals to a modern lifestyle identity under the philosophy “Easy Living, More Lifestyle”. Its vibrant, playful language fuses reliability with technical clarity, while the reinterpreted crocodile becomes a lifestyle symbol of energy, creativity, and friendliness. Structured layouts balance storytelling, graphics, and certifications seamlessly. Designed not to be hidden away but proudly displayed, the packaging elevates DIY into part of the home environment—an object as modern and stylish as the lifestyle it represents.
The Jury‘s Statement
The expressive use of color and form in »Jorakay Easy« transforms a functional product into a modern lifestyle object. The charismatic, reimagined crocodile creates a clear, identity-shaping brand presence. Structured layouts, intuitive instructions, and a confident design turn the packaging into a compelling statement for contemporary living. Outstanding is the courage to combine functionality with aesthetic relevance.
