Triadic Gin
Winner
Excellent Communications Design
Packaging
Details
TRIADIC GIN was created for Wiegand Manufactur Weimar and speaks to a young generation living between structure and spontaneity. It is conceived as a performance inspired by Oskar Schlemmer’s Triadic Ballet and the principles of the Bauhaus. Drinking becomes a choreography, a moment of focus, movement, and reflection. A lenticular label sets the figures in motion as the bottle turns, supported by the geometric clarity of Futura PT Light. The bottle itself becomes the stage, and TRIADIC GIN emerges as an elegant, playful, and thoughtful experience that reinterprets the Bauhaus legacy in a contemporary way.
The Jury‘s Statement
The lenticular label transforms the »Triadic Gin« bottle into a stage, where figures appear to dance with every turn. Carefully calibrated typography and a sophisticated color concept connect Bauhaus tradition with contemporary elegance. The result is an aesthetically and conceptually striking experience, whose emotional depth and design quality are especially impressive in this field.
