LifeSpace Slimu Probiotic Solid Beverage
Winner
Excellent Communications Design
Packaging
Details
Slimu is a probiotic product designed for women's waist slimming needs. Different from the normal box type of competitive products, we created a unique shape that mimics the curves of the human body, which clearly conveys the product concept. The box surface features various microbiome patterns in different shapes and colors, making the packaging style more appealing to younger consumers. The unique design of Slimu has derived the nickname of "xiǎo lán yāo" (Little Blue Waist in Chinese), which has become a popular search term online, helping the sales of Slimu exceeded 100 million yuan within its first year on the market.
The Jury‘s Statement
This packaging design demonstrates how innovative shaping can enhance the connection between product and user. The curved form, inspired by the natural contours of the human body, is paired with visually appealing microbiome patterns. »LifeSpace Slimu Probiotic Solid Beverage« resonates with a younger audience and stands out in the realm of packaging design.
