Millet Vinegar
Winner
Excellent Communications Design
Packaging
Details
The bottle design creativity comes from the large vinegar vat used in traditional Chinese vinegar brewing. The lower part of the bottle is designed in the shape of ice cubes, representing the ice making and brewing process. The circular bottle cap comes from the shape of millet. The bottle body pattern shows the scenery of the production area and the brewing scene, the sun on the left, and the moon on the right, representing using countless days and nights to brew the best products.
The Jury‘s Statement
The design concept for Millet Vinegar translates the production process and ingredients into an elegant formal language that gives the bottle its own distinctive identity. In combination with the white cylindrical cardboard and the striking golden design, the result is an extremely high-quality-looking packaging that does justice to the noble product.
