Hellotaste
Winner
Excellent Communications Design
Packaging
Credits
Company / Customer
Details
After the investment of Katjes Greenfood and the goal to grow internationally, the new brand hellotaste evolved from Ohso Lecker within one year. Our agency collective, Morphoria, Designstudio B.O.B. & meta maniacs, completely rethought sauces in a rebranding process and positioned hellotaste in a previously monotonous market colorful and bold: Why reach for the old standard when ketchup 2.0 does away with bulls**t like unnecessary calories, fats and animal ingredients – and tastes just as good.
The Jury‘s Statement
The design of the bottles for the new sauce brand Hellotaste captivates with an independent design language, which makes the bottle pleasing and comfortable to hold and fits perfectly with the loud and colourful appearance of the brand.
