SuperT
Winner
Excellent Communications Design
Packaging
Details
SuperT gives tea a new dimension: The vitamin tea from the Swiss beverage manufacturer Ramseier proves that tea can not only be enjoyable, but also sporty and functional. Three aspects that had to be merged in the branding. In addition to the naming, the Zurich agency allink developed a stimulating and surprising design. The striking logo, strong contrasts and a diagonal gradient serve as eye-catchers on the shelf. The variety of colours and illustrations hint at the taste experience.
The Jury‘s Statement
The design for the new vitamin tea "SuperT" combines the core aspects of sporty, functional and delicious in a modern and dynamic appearance that unmistakably represents the new brand on the label of the bottles.
