Olive OIl, the Portuguese Gold King

In Alentejo’s plains and olive groves, the harvest season inspired a packaging design rooted in cultural heritage. The image of men and women, workers in the fields, in traditional costumes led to a concept honouring the women of the Lança family, settled there since 1920. Scarves and hats became central motifs, transformed into subtle illustrations blending elegance and minimalism. Gold stamping, embossing, and refined cuts elevate the design, while photography and colours capture identity and tradition. The result bridges culture and innovation, turning packaging into a poetic tribute to Alentejo.