The Guidance
Winner
Excellent Communications Design
Packaging
Details
THE GUIDANCE – the first innovation of its kind: fragrance and skincare in one. A novel hybrid of a neurologically active essence and a molecular perfume. At its core is the Neuroessence – an exclusive hybrid formula that combines a modern molecular fragrance with a neurologically active component that also has a calming effect.
The Jury‘s Statement
The combination of a neurologically active essence with a contemporary molecule perfume results in a distinctive, identity-shaping product idea in »The Guidance«. The packaging impresses with its clear design language and consistent visual approach, subtly conveying the emotional and functional concept. The assured execution gives the project a charismatic presence, setting standards of relevance and design quality for outstanding packaging solutions.
