ALPHAICON TOKYO
Winner
Excellent Architecture
Retail Architecture
Details
The Tokyo store of dog wear brand ALPHAICON considers dogs, not people, to be its clients, minimizing the physical and mental burden that customers experience while shopping. Wall and floor finishes that are dog-friendly ensure a sense of security and comfort, while the space is designed to keep customers from getting bored, with fixtures reminiscent of a dog park. The palette, which was set based on scientific research that shows that dogs' eyes can distinguish yellow and blue in a grey world, is a spatial projection of the brand's philosophy of "mutual understanding between dogs and owners through products."
The Jury‘s Statement
The consistent focus on the needs of dogs makes »ALPHAICON TOKYO« a distinctive space that combines comfort and security with remarkable style. Canine-friendly materials and a design reminiscent of a dog park create an unmistakable atmosphere. The deliberately chosen color palette translates scientific findings into a harmonious spatial concept. Particularly impressive is the authentic realization of a dog-centered brand philosophy at the highest design level.
