ALPHAICON TOKYO

The Tokyo store of dog wear brand ALPHAICON considers dogs, not people, to be its clients, minimizing the physical and mental burden that customers experience while shopping. Wall and floor finishes that are dog-friendly ensure a sense of security and comfort, while the space is designed to keep customers from getting bored, with fixtures reminiscent of a dog park. The palette, which was set based on scientific research that shows that dogs' eyes can distinguish yellow and blue in a grey world, is a spatial projection of the brand's philosophy of "mutual understanding between dogs and owners through products."