Amouage Sabco Mall

Amouage’s The Sacred Tree boutique in Muscat reimagines the brand’s original space as a sculptural, immersive flagship. Designed by Héroïne, the boutique features a 7-meter-tall hand-crafted frankincense tree that pierces two floors—a bold architectural feat. Locally made and plastic-free, the boutique is powered by solar energy and avoids all temporary displays. Natural materials like travertine, oak, and brass express Omani heritage. The result is a refined, low-carbon space where design, culture, and storytelling converge.