Amouage Zhang Yuan

Amouage’s The Sillage in Shanghai’s Zhang Yuan is a flagship boutique imagined by Héroïne as a poetic, immersive experience. Inspired by Omani maritime heritage, the store features a sculptural wave ceiling in turquoise-painted metal, kinetic fragrance displays, and coral-inspired forms. Built inside a protected 140-year-old building, the intervention preserved historical elements. Made entirely from local stone, wood, glass, and metal, the boutique is plastic-free and avoids temporary PLV, making it a refined, low-impact space where scent becomes storytelling.