Signaletik für den Campus der Schule für Gestaltung Bern SFG BB
Winner
Excellent Communications Design
Signage and Wayfinding
Details
Today, the former Deisswil cardboard factory is home to the School of Design Bern – spread across five buildings with different architectural styles. Our wayfinding unifies the campus, provides orientation and builds bridges: between past and present, function and aesthetics, Swiss design tradition and international understanding. The materials emphasize the industrial and historic building fabric. Clear lines of the swiss font, barrier-free colors, and a plain design ensure quick orientation. The outcome: A signage system that preserves the past and shapes the future.
The Jury‘s Statement
Subtly integrated materiality merges past and present on the campus of Schule für Gestaltung Bern SFG BB. Clear typography, accessible color selection, and distinctive iconography create a memorable, harmonious guidance system. Precisely aligned with the architecture, the signage supports both orientation and identity. The consistently thoughtful design and sustainable implementation impress at the highest level, setting an exceptionally powerful accent.
