Alpine New Alps
Winner
Excellent Communications Design
Typography
Details
At Alpine's request, we created an exclusive identity font, capable of highlighting the brand's technicality, sportiness and elegance, and boldly personifying the brand's universe. The terminals of the letters' strokes and stems are radical, evoking the chiselled and steep landscape of the Alps mountains. This sharpness is also found in the symbols, giving coherence to the whole glyph set, and bringing a theatrical power to the design.
The Jury‘s Statement
The dynamically slanted ends of the characters interpret the steeply rising mountains of the Alpine landscape in a comprehensible way and at the same time make the font unmistakable. A timelessly elegant typeface that perfectly embodies the brand's claim to technology and sportiness.
