Tom Tailor - Relaunch Online-Shop
Winner
Excellent Communications Design
Web
Details
Digital shopping experience at Tom Tailor. The challenge: As part of a planned change in e-commerce technology, the user experience and interface design of the online store was completely overhauled. Our contribution: - extensive quantitative and qualitative user research - User Experience Design - user interface design - prototyping - usability testing - Frontend Quality Assurance
The Jury‘s Statement
The online shop relaunch of Tom Tailor presents the fashion brand with stylish photo aesthetics and a tidy, clean design that shows off the images to their best advantage. Added to this is a contemporary user guidance, which in its entirety promises an emotional shopping experience.
