The Sky is Blue, the Chicken is Master Good

Master Good is the leading poultry brand in Hungary, but not all consumers are aware of what lies behind the products: sustainable agriculture, non-GMO feed and free-range farming. In short: conditions that have earned Master Good international recognition. Our brief was to package this into an emotional film with a soundtrack that will be remembered. Which works without dialogue, without call-to-action or product benefits, and gives the Master Good brand an uplift in brand awareness. And which also happened to be the most successful campaign in the brand's history.