Fixami - An eye for detail

‘Creating better’ is at the core of Fixami’s new and rich brand identity that fully focusses on catering clients online. The Dutch word ‚Timmermansoog‘, the so-called carpenter's eye, is the base of the visual identity. The one who wields the tool, knows what he or she is doing and is owning the workspace. Resulting in a solid wordmark that contains the face and eye of the professional wielding the tools. This way the logo is both strong and friendly. And a layout system that reflects the workshop space: For every task, a flexible setup.