MEHR AMPERE

Details
Mehr Ampere is a subsidiary of E.ON. Our mission was a comprehensive rebranding from A to Z, including logo redesign, new website concept, and cohesive brand communication development. The claims "MORE FOR YOU.", "MORE FOR YOUR HOME.", and "MORE FOR YOUR SAVINGS." convey added value and individual support. One challenge was to highlight Mehr Ampere in a competitive market. For this, we developed the character "Ampi," a lively lemur representing Mehr Ampere's sustainable energy solutions.