Psicodizione: a New Visual Language to Overcome Stuttering

The new Dynamic brand for Psicodizione, a social cooperative dedicated to overcoming stuttering, begins with the challenge of creating a fluid, powerful, and clear visual identity, enhanced by an effective digital strategy. The Psicodizione logo consists of the linear letter ‘D’ containing the ‘P,’ representing the process of liberation from stuttering. This concept is also reflected in the logotype, with the initial letters close together. The colour palette, with bold and vibrant tones, conveys the expressive potential of people overcoming stuttering.